Hot Fashion 4 You 2015: Farah Khan’s New Jewellery Line Launch

Wednesday, August 19, 2015

Farah Khan’s New Jewellery Line Launch

Less than two months ago jewellery designer Farah Khan Ali launched her online boutique,along with an exclusive collection for Krrish 3, which stars her brother-in-law actor Hrithik Roshan.

Now, in just in time for the holidays, Khan Ali unveiled window displays for her new jewellery collection Vanity, co-hosting a party with Vogue editor Priya Tanna at her Turner Road boutique in Mumbai on Friday last week.

“I’ve always been intrigued by her attention to detail and the thought process behind her collections,” says guest of honour Sushmita Sen. “Farah’s is the first and only retail jewellery brand in India that uses thematic windows to display and sell jewellery.”

Keeping her star-studded guest list busy for the evening was a photo booth with props inspired by the vanity theme, non-alcoholic cocktails including strawberry champagne and a green apple potion, ring-shaped cookies and flavoured chocolates made specially for the event.

“Vanity is a celebration of a woman’s beauty and her love for adornment,” says Khan Ali.

Along with Sushmita Sen, the guest list included Lara Dutta, Malaika Arora Khan, Vogue‘s Anaita Shroff Adajania, Khan Ali’s mother Zarine Khan and sisters Sussanne Roshan and Simone Arora.

Designer Nishka Lulla, chocolatier Zeba Kohli, Laila Khan Furniturewalla, Lali Dhawan, Bhagyashree Patwardhan, Kaykasshan Patel, Jaya Raheja, Rouble Nagi, Bonita Bulchandani and Meenakshi Kuwadekar also stopped by to view their friend’s new festive jewellery collection.